New Trier Graduate Behind Taco Bell's Superbowl Commercial

One of the most popular Superbowl ads of the year — 'Viva Young' — was co-created by Glencoe and Northbrook natives.

Maybe you were laughing too hard to catch the hint in Taco Bell's Viva Young, Super Bowl commercial — Bernie Goldblatt is sneaking out of The Glencobrooke Retirement Home. 

The 60-second story of a gang of rowdy seniors on a wild night out in L.A. has already collected more than two million views on YouTube, and some former North Shore kids are behind it. 

Brian Siedband, and Gordy Sang, two Los Angeles-based ad executives who grew up in Northbrook and Glencoe, respectively, came up with the idea for Taco Bell after "kicking around the thought of retirement home residents escaping for a night out," Siedband told the Northbrook Star.

Siedband graduated from Glenbrook North High School in 1995 and Sang went to New Trier, according to the Northbrook Star. 

Washington Post reports Viva Young is the third most popular Superbowl ad among people watching this year's ads online. 

Anyone out there know either Siedband or Sang? Share your memories of the creative North Shore natives in the comments below.

nantuk February 07, 2013 at 11:02 PM
I didn't care for it. Made seniors look like bafoons! Glad New Trier grad has done well.


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