Wednesday, February 6, 2013
One of the most popular Superbowl ads of the year — 'Viva Young' — was co-created by Glencoe and Northbrook natives.
Maybe you were laughing too hard to catch the hint in Taco Bell's Viva Young, Super Bowl commercial — Bernie Goldblatt is sneaking out of The Glencobrooke Retirement Home. The 60-second story of a gang of rowdy seniors on a wild night out in L.A. has already collected more than two million views on YouTube, and some former North Shore kids are behind it. Brian Siedband, and Gordy Sang, two Los Angeles-based ad executives who grew up in Northbrook and Glencoe, respectively, came up with the idea for Taco Bell after "kicking around the thought of retirement home residents escaping for a night out," Siedband told the Northbrook Star. Siedband graduated from Glenbrook North High School in 1995 and Sang went to New Trier, according to the …
Monday, February 7, 2011
A roundup of the region's major developments for Monday Feb. 7.
Here are the top stories from Patch sites in your area: Skokie Man Rescues Neighbor Suffocating in Car Red Light Camera Exposes Dangerous Driving at Intersection Rashard Mendenhall Stars in NFL's Big Show VIDEO: Seven Deerfield Wrestlers Advance to Sectionals
Thursday, February 3, 2011
A roundup of the region's major developments for Thursday Feb. 3.
Here are the top stories from Patch sites in your area: Village Declares Emergency After 17" Snowfall A Bird's-Eye View of Storm in Action Storm Can't Stop Moms in Super Bowl-Twitter-Mercedes Race It's a Snow Day, Now What?
Wednesday, February 2, 2011
Wilmette residents Jennifer Marshall and Meredith Sinclair compete for charity and a chance to win cars.
- THE NEIGHBORHOOD FILES
- Andrea Hart
Wednesday, February 2, 2011
As blizzard 2011 delivers nearly 20 inches of snow to the area, Wilmette mom's Jennifer Marshall and Meredith Sinclair are trying their darndest to get to Dallas by Friday. "It stinks that this Snowpocalyse is hiting us with all this snow," Marshall told Patch. That's because Marshall and Sinclair are finalists in Mercedes-Benz USA's "Tweet Race to the Big Game," in which four, two-person teams race to the Superbowl in 2011 Mercedes-Benz cars. The catch is that their fuel is generated by social media site Twitter—the amount they fill up at the pump is determined by how many people re-tweet their team name, #MBteamGL. As they travel to the big game, Marshall and Sinclair will compete in a series of challenges to gain more Twitter followers…
Friday, January 28, 2011
Separating life and sports.
It has been stated that our societal love of sports comes from a shared perception that the game played is an acceptable metaphor for life. Perhaps that also explains my over use of baseball analogies in everyday conversation. When we watch our favorite sports franchise we project ourselves onto the athletes and use the opposing team to personify our daily struggles. We root for the players we feel represent us and form a bond. That bond allows us to feel the highs of their success. We know that being a fan means we are spectators—our support does not actually influence performance. But we allow ourselves to give into the fantasy, so that we can feel on some level that we have conquered our challenges and emerged champions. But it’s a …